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UNICEF WORLD CHILDREN'S DAY

A social media takeover campaign to spread awareness for World Children's Day on November 20, marking the anniversary of the Convention on the Rights of the Child. We worked with UNICEF Armenia to use professional Soccer player Henrikh Mkhitaryan's social media channels as a platform for children to takeover and discuss important issues that children in Armenia face. 

My role in this project was to establish a unique look and feel for the social campaign that fit within the national campaign, and to design the posts.


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THE TEAM

Agency: Deem
CD: Raffi Niziblian
Creative: Ani Djaferian
PM: Sona Tadevosyan
Social: Anna Gharibyan