Social + Digital content created for Trolli's Weirdly Awesome campaign. This work targets quirky candy lovers between the ages of 12-24. They are fun seekers, appreciators of the outrageous and crave moments of excitement throughout the day.
While working on this account at Periscope, I composed countless animal gifs, contributed to Trolli's first Facebook livestream, created a 127-page deck in 2.5 days (warmly still referred to as 'Annihilation Deck'), crafted the 'weirdscape' above with 967 Sour Brite Crawlers and about 22 hot glue cartridges, and spent close to a fortnight meticulously studying sloth photos and youtube videos.
CCO: Peter Nicholson
CD: Rob Peichel
Creative: Ani Djaferian
Social: Bridget Jewell, Taylor Lovaas