This MCAD Integrated Advertising project was in partnership with Edelman PR for the Auschwitz Birkenau Foundation. We were tasked with creating and integrated advertising campaign to re-engage younger generations with the human issues that surround the Holocaust and to create a new generation of donors. The goal was to create a campaign that would generate enough funds to create an iron fund whose interest would generate enough revenue annually to maintain the historic site.
My role was to produce the promotional launch video. I located local Holocaust survivors, coordinated and conducted interviews. I worked with MCAD's Advanced Film class to capture the interviews and edit the content into the promotional video.
School: Minneapolis College of Art and Design
Instructor: Nancy Rice
Agency: Edelman PR
Client: The Auschwitz-Birkenau Foundation
Team: Kyle Werstein, Bobby Rogers, Bri Heu, Tsana Allen, Ani Djaferian,
Craig Rice's Advanced Film Class