adjaferian@gmail.com
+1 715 574 5255
+374 44 01 05 94

Ferociously ambitious, 
driven by an insatiable curiosity,
smile bigger than the USSR.


Experience

Art Director - Swift -  October 2018 to Present
Concepting, creating and curating visual solutions for @googlepixel @madebygoogle and @google social channels. Concepting, activating and curating influencer partnerships for @googlepixel and @madebygoogle.

Freelance - 2015 to Present
Worked with a range of clients and projects both in Armenia and the US, providing photography, video and design. Clients include Vice HBO, Deem Communications, Birthright Armenia, Semina Consulting and TUMO.  

Art Director - Periscope - January 2016 to June 2017
Leveraged strategic insights to create visual solutions across platforms such as social, digital, print, and experiential for brands such as Trolli, Cox Communications, Great Clips, Essentia, Gillette Children's Hospital, and Optum.

Consumer Visionary - Idea Greenhouse -  2014 to 2016
Participated in targeted focus groups generating ideas and strategic solutions. We collaborated to assist with product development and market strategy for several large companies.

Creative Marketing Intern - ONEArmenia - 2014 to 2015
Worked on brand promotion through social media, event planning, photography and design for an organization that connects a global network with projects that promote positive change in Armenia through culture and technology.

Photographer - George Street Photo - 2013 to 2014
Photographed wedding ceremonies throughout the Twin Cities.


Capabilities
+ Tools

Photography
Video Production
Photo Retouching
Aerial Photo / Video
Art Direction
Presentations
Basic Animation
Design (Digital + Print)
French (Intermediate)
Armenian (Basic) 

Photoshop
Indesign
Illustrator
Premiere
Canon DSLR
Microsoft Office


Exhibitions

"Pacifism" Photo. Wausau Museum of Contemporary Art. Grand Opening. Wausau, WI. 2017.
"We're Still Here" Short Film. MNTV. PBS + Walker Art Center. Minneapolis, MN. 2016.
Portrait photography. Center for Visual Arts. Group Exhibition. Wausau, WI. 2012.

 

Workshops

Cartography Design Lab - TUMO Stepanakert - February 2018
I led a two week intensive learning lab for 10 students aged 16 to 20. Our project was for the Ministry of Tourism for the Republic of Artsakh, we were challenged with updating the map of Artsakh and adding maps of Stepanakert and Shushi. I organized the students into three smaller groups, each making their own designs in their own styles. The lab concluded with one final map, a combination of elements from each group, presented to the Ministry of Tourism to be adapted as the national map for tourists. 

Branding Design Lab - TUMO Stepanakert - April 2018
This was my second two week intensive learning lab for 10 students aged 15-17. We were challenged with branding a village in the Hadrut region of Artsakh, Mets Tagher. I created an agency structure within the class and gave each student a specific job, the 'agency' comprised of photographers, writers, designers and art directors working collaboratively to create a set of brand guidelines for the village. The students created two different visual directions and style guides and presented them at the end of the session. 


Education

BFA, Minneapolis College of Art + Design.
Advertising. 2012 - 2015. GPA: 3.8