At Swift, I’ve been concepting, creating and curating visual solutions for Google Hardware + Nest’s social channels. I’ve had the opportunity to art direct a wide range of projects, from maintaining a daily content calendar to more conceptual campaign and brand work.
For the daily channel maintenance, I’ve curated UGC, sifting through the over 1 million uses of #teampixel, I’ve worked on crafting influencer and partnership briefs, initiated an effort to adapt a UGC acquisition and organization software and art directed photo and video shoots.
I’ve worked on more conceptual projects, including the Night Sight social awareness campaign, capturing content bringing the Pixel’s camera head-to-head with the iPhone’s, and the Mother’s Day spot above, identifying “Hey Mom” as the original “Hey Google”.
ECD: Don Shelford
CD: Paul Bjork
ACDs: Kate Digilio, Andrew Peet, Jonathan Marshall
Art Director: Ani Djaferian
Writers: Mary Numair, Chase Stevens