ESSENTIA WATER CAMPAIGN
Essentia is ionized alkaline water that better hydrates. We created a revitalized look and feel that embodies their overachieving nature, highlighting the overachiving individuals it was formulated to fuel. The messaging centered around the theme that a better water enables you do everything better.
This fully integrated campaign infiltrated some of the biggest US markets from coast to coast. Influencers included WNBA star Kelsey Plum, actress Sasha Lane, NFL wide receiver John Ross, Complex Media VP Joe La Puma, and para-cyclist Justin Widhalm.
CCO: Peter Nicholson
CD: Rhea Hanges
Creatives: Jenny Radack, Ani Djaferian, Josh Gloe, Laura Wright
Social: Bridget Jewell and Taylor Lovaas