BASF BRAND CAMPAIGN
Right after graduating from MCAD I began working at Periscope. I was hired to work as an Art Director on the BASF North American Agriculture account. Despite my lack of background knowledge in the agricultural industry, I was eager to start applying what I'd learned in school and dive into the account - learning a ton about both advertising in a large agency setting and about the ag industry. I spent six months exclusively on this account.
I worked on a team within the BASF brand standards to create a span of promotional materials among a variety of mediums. I was able to work on social media, print, out of home and video production. I also created the logo for the GrowSmart™ with BASF Podcast and the visual guidelines for all visual posts on instagram, facebook and twitter.
CCO: Peter Nicholson
CD: Greg Beaupre, Dave Dickey
Creatives: Steve Kaplan, Benson Hardy, Ani Djaferian
Social: Joe Filipas